The Mediating Role of organizational rhetoric in the Relationship Between strategic improvisation and competitive advantage: An Empirical Study

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Lecturer of Business Administration Faculty of Commerce, Tanta University

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This research examines the direct impact of strategic improvisation on competitive advantage and examines the mediating role of organizational rhetoric in the relationship between strategic improvisation and competitive advantage. A field study was then conducted using a sample of 380 employee working at 45 five-star hotels in Sharm El-Sheikh and 340 questionnaires were completed with response rate of 89.4%, Results revealed that all dimensions of the strategic improvisation have a statistically significant positive direct impact on competitive advantage at  45 five-star hotels in Sharm El-Sheikh.
Moreover, Results revealed that organizational rhetoric has statistically significant   direct impact on competitive advantage.   Finally, findings showed that organizational rhetoric plays a mediating role in the relationship between strategic improvisation and competitive advantage at 45 five-star hotels in Sharm El-Sheikh

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