المؤلفون
1
Assistant Professor of Marketing, Faculty of International Business and Humanities, Egypt—Japan University of Science and Technology Borg El Arab, Alexandria, Egypt. Faculty of Commerce, Damanhour University, Egypt
2
Dean-Faculty of International Business & Humanities at Egypt-Japan University of Science and Technology, Borg El Arab, Alexandria, Egypt. Professor of Marketing at Mansoura University, Egypt
3
Assistant professor of business administration, Faculty of International Business and Humanities, Egypt, Japan University of Science and Technology, Borg El Arab, Alexandria, Egypt.
المستخلص
This study explored the key factors influencing entrepreneurial intention and the decision to engage in entrepreneurial ventures. It aimed to identify the critical determinants of entrepreneurial intentions by examining a range of variables, such as past experience or knowledge, perceived risk, social networks, and social norms. The research provides valuable insights into the entrepreneurial process by focusing on how these factors contribute to shaping an individual's intention to start a business. The study was based on a sample of 221 participants, offering a solid foundation for understanding the complex interplay of factors that drive entrepreneurial behavior. The findings highlight that past experience, and social networks are significant determinants of entrepreneurial intention. Individuals with prior entrepreneurial experience or relevant knowledge were more likely to express an intention to pursue entrepreneurship. Additionally, the study emphasizes the importance of social networks in fostering entrepreneurial intentions. Moreover, the study found that social norms acted as a mediating factor in the relationship between certain determinants and entrepreneurial intentions. However, the research did not support the hypothesis that perceived risk mediates the relationship between the variables and entrepreneurial intention.
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