Stakeholders Engagement in the Environmental Analysis to Develop SFAS: Case of the FIBH

Strategic planning is the art of bridging the present to the future.  Environmental analysis is the base of the strategic planning process. Stakeholders' engagement in the strategic planning of universities is crucial for their success and business sustainability. The stakeholders' engagement with their diversity would ensure a higher quality of the analysis exercise, better communication, and improved direction. This study aims to engage the stakeholders in the environmental analysis of the faculty of International Business and Humanities (case study) to develop the situational factors analysis summary (SFAS) matrix in a quasi-experimental design. The study objectives are to (1) review the literature to identify the stakeholders' engagement and its importance in strategic planning and higher education. (2) identify the stakeholders of higher education and the case study. (3) conduct a quasi-experiment consisting of (3.1) design and delivery of a workshop on environmental analysis. (3.2) assign the impact factors to EFAS and IFAS using focus groups of stakeholders. (4) conclude the SFAS for the FIBH. 19 FIBH stakeholders in three focus groups participated in the workshop. The total weighted impact score of the strategic factors in FIBH's EFAS, IFAS, and SFAS exceeds the benchmark. This indicates that FIBH is performing well. There is more work to do to improve its efficiency and effectiveness.  It is highly recommended that FIBH pursue growth strategies. This study improves the mutual communication process with the stakeholders. It supports the case study in positioning itself differently. Conducting future studies with a larger number of stakeholders is highly recommended.