“The Impact of Corporate Identity on Corporate Social Responsibility: The Mediating Role of Green Human Resources Management Practices “An empirical study on telecommunication companies in Egypt”

Aly, Mohamed Rabie Zanaty; Eltanbouly, Samar Ahmed Alaa Eldin; Ebrahim, Reham Shawky

doi:10.21608/caf.2023.284368

“The Impact of Corporate Identity on Corporate Social Responsibility: The Mediating Role of Green Human Resources Management Practices “An empirical study on telecommunication companies in Egypt”

المؤلفون

¹ كلية التجارة -جامعة طنطا

² كلية التجارة -جامعة دمنهور

10.21608/caf.2023.284368

المستخلص

The current study examines the mediation effect of green human resources management between corporate identity and corporate social responsibility. The study was applied on 328 employees of multiple managerial levels working in telecommunication companies in Alexandria. A structural equational modeling was used for testing the study hypotheses. The findings confirm that green human resources management is mediating the effect of corporate identity on corporate social responsibility. In addition, the findings supported the direct positive significant effect of corporate identity on green human resources and on corporate social responsibility. Moreover, the study supported the positive effect of green human resource management on corporate social responsibility.

الكلمات الرئيسية